Content and search strategy for the modern world.

inspired by anthropology and curiosity.


search-first strategies that drive results

With over a decade of experience optimizing B2B software websites, I’ve helped clients achieve:

  • First page rankings for transactional pages
  • topical authority through content 
  • More qualified leads 
  • improve page and site efficiency

bespoke consulting

Content Strategy: search-first strategy to create content your audience wants and needs.

SEO Consulting: From 50 to 500 to millions of pages, set up your site for search success through technical optimizations.

Marketing Reporting: custom SEO and digital marketing campaign reports with Looker Studio to track your important goals.

who is helene?

Hi, I’m helene, but “who am i?” wouldn’t be that fun as an H2. 

I’m an American living and thriving in Slovenia with my husband, cat, and three chickens.

My background in anthropology contributed to my obsession with the cross section of humans and data. 

Today you will find me deep in anything SEO; consulting at Flow Agency, speaking at conferences, webinars, podcasts, conducing original research, and publishing industry articles. 

publish or perish.

bespoke data-driven strategies to drive organic growth