About Helene

A perpetual learner with incurable curiosity, a wanderer with insatiable wanderlust, and a problem solver with an endless pot of coffee.

An analog girl in a digital world.

Without realizing it I have been learning about SEO before Google even existed.

I grew up spending much of my time wandering libraries. Each week my mother would take my brother and I, and allow us our library-mandated allotted books for that week.

There was something magical about the card catalog, to me, it felt like the key to the library. I could browse topics I had an interest in and read the summary provided. Below the summary were other categories – or keywords. Through this I would dive deeper and deeper into whatever my obsession was that week.

What I didn’t realize is that through this I was gaining an understanding of how humans categorize the world and how various topics or disciplines connect to others.

Today, Google is the card catalog of the internet.

This card catalog is vast and ever growing so you definitely do not want to be left behind. Over 75% of people never visit the second page of Google results.

Set up a call today to see what creative solutions are waiting for you.

Currently reading

  • Salt, Fat, Acid, Heat: Mastering the Elements of Good Cooking by Samin Nosrat


I have a Bachelor’s and Master’s degree in Anthropology. My research focus has been centered around resource allocation, public policy, and sustainable development.

Since 2012, I have been living outside of the US and working as a freelancer. On the academic side, I have assisted with academic research projects, editing journal submissions, and guided PhD research. On the other side, I have worked with companies with cultural consulting, proofreading and editing text, and providing training and workshop sessions around digital marketing.

Over the past seven years, I have dove into the world of content creation (writing, photography, and videography). It was through this work and my consulting that I found my calling and passion for SEO. I began running workshops and online programs teaching SEO skills to bloggers and small businesses. In 2020, I decided to launch my own consulting company to expand my offerings.

Currently listening

  • Phoebe Bridgers – Punisher
  • Bright Eyes – Down in the Weeds, Where the World Once Was


Consulting Helene was created out of my personal passion to help people foster their creativity, gain financial independence, and reach their goals. Services are not outsourced, but handled with care and the utmost attention. Only white-hat techniques are used at all times.

I am open to working with all industries and individuals in an inclusive and open-minded environment.