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Content Marketing

May Content Ideas for Small Businesses

A new month brings new content ideas. If your business and customer are based in the US then there are a lot of great opportunities this month. For other countries, use this time to get creative or prepare for your summer marketing campaign. The point of these articles is to get the creative juices flowing.…

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Analytics SEO

How to Verify Search Console and 5 Things to Check First

Search Console is a free Google service that helps monitor (and maintain) your website’s performance. This is the quintessential tool for any website owner. Search Console allows you to see how Google reads and ranks your website and adjust any errors you might have. It may feel overwhelming at first, but honestly, it is straightforward.…

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SEO

5 Powerful SEO Tasks for Small Businesses

SEO services are a significant investment into your business and not everyone can afford them. This doesn’t mean that you should ignore it from the start. There are small things you can do now that will set you up for success later. I am sharing 5 SEO tasks for small businesses that anyone can do.…

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SEO Content Marketing

SEO Case Study: Increasing Traffic via Seasonal Content

Sharing my mental processes for my SEO strategy is incredibly daunting, but I am a strong believer of there being enough space at the table for all of us. Today I wanted to share a case study about a piece of seasonal content with “no” search volume, and how I increased pageviews of the content…

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Content Marketing

April Content Ideas for Small Businesses

Another month of content marketing! April is a bit limited with holidays, but there are still some excellent opportunities to create some engaging content for your readers. Small businesses have a unique opportunity to connect with their customers on a very local level. Don’t be afraid to capitalize on local trends, events, festivals, or culture…

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Content Marketing SEO

10 Benefits of Having a Website for Your Small Business

A website acts as a portfolio or a resume and it is your digital storefront. If you have a business, and you don’t have a website, then keep reading because this article was written for you. Today we are going to learn: the benefits of having a website how to get ahead of your competitors…

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Content Marketing

March Content Ideas for Small Businesses

Another month, another batch of content marketing ideas but this time for March! Significant holidays and celebrations are a great way to connect with your audience. It shows you have something in common. Use this opportunity to show your support for your customers. Offer them solutions to problems, entertainment, a purpose, or an escape. Below…

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Analytics

Landing Page Metrics to Track in Google Analytics

Today we are going to dig into which landing page metrics to track in Google Analytics. If you are running a business online then keep reading. Analytics help us to see which aspects of our websites are working and what are not. In Google Analytics, there are a lot of data points to browse and…

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Content Marketing

February Content Ideas for Small Businesses

Whether you are a blogger, service provider, shop owner, or run an eCommerce it is important to tap into seasonal content. With February approaching there are few upcoming holidays and life events to capitalize on. Below you will find some February content ideas for your business. Not everything needs to be a blog post these…

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SEO

Does my business need a website audit?

Many companies out there are offering you a free website audit for your business, while others are charging thousands of dollars. At this point you don’t even know what a website audit is, let alone if you need one. If you are feeling overwhelmed by this process, I am here to break it down. In…