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Analytics SEO

How to Verify Search Console and 5 Things to Check First

Search Console is a free Google service that helps monitor (and maintain) your website’s performance. This is the quintessential tool for any website owner. Search Console allows you to see how Google reads and ranks your website and adjust any errors you might have. It may feel overwhelming at first, but honestly, it is straightforward.…

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Analytics

Landing Page Metrics to Track in Google Analytics

Today we are going to dig into which landing page metrics to track in Google Analytics. If you are running a business online then keep reading. Analytics help us to see which aspects of our websites are working and what are not. In Google Analytics, there are a lot of data points to browse and…

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Analytics

How to add Google Analytics to WordPress: Quick and Easy Guide

Have you been avoiding adding Google Analytics to your WordPress site because the amount of information out there feels too technical or overwhelming? There are many ways to go about doing this, but for brevity and efficiency to get beginners on the ground running, I have created this quick and easy guide to teach you…